May 17, 2014

Motorola launches Moto E

Motorola has launched a new Moto E mobile in this competitive market at a price never heard before. As per the industry it is one of the least expensive smartphone in the entire segment. As far as designing of this goes it goes well with the designs used for Moto G and Moto X. The best part about this is that you can anytime get a new look of this phone simply by changing the rear cover of the phone. The Motorola Moto E mobile come in 20 different colours that suits your style. The mobile features a hardened surface and have the strength to handle minor bumps and is scratch-proof.

With 4.3 inch display this modern smartphone is well protected with Corning’s Gorilla Glass 3 and features a good pixel density. It is motorized by 1.2 Ghz, dual core Qualcomm Snapdragon 200 processor. This processor is least expensive however, has the capability to deliver performance. As far as the storage capacity is concerned, the new Moto E mobile has 1 GB of memory, supports upto 32 GB of memory cards and has 4 GB of internal storage. Though it has got a 5 megapixel camera but if you are selfie lover then you will have to compromise with this smart phone as it does not have a user-facing camera to click selfies.

Android 4.4.2 KitKat is one of the most advanced and updated version of Android which is available and this new Moto baby in town runs on the same. In order to keep the prices as low as possible they have compromised a bit on the connectivity options as it doesn’t incorporate LTE 4G and hold up CDMA and HSPA networks in some regions. This freshly launched device is expected to go across 40 countries through 80 carriers. You can avail this smart phone for a price as low as $129. The future of all feature phones are in danger now after this new launch of Moto E Mobile as its price performance ratio will make people switch from their feature phones to this new smart phone in town.

Also, Motorola has decided to sell the handsets through e-commerce platform rather than the conventional retial outlets. Marcus Frost, Senior Marketing Director for Motorola Mobility EMEA & APAC, told The Hindu , “Massive. India is really important to us. There is a huge potential here, market is growing at a great pace.” Internet penetration in India is about 11 per cent. However, it is growing exponentially. India has second fastest growth globally in terms of online, and e-commerce grew 88 per cent last year. So, there is an explosion of opportunity there. When you marry what we know about Indian consumer, products we have, the e-commerce growth here and the e-commerce channel that we have, it seems to be really a huge complement in terms of going-to-market.”